US prestige beauty retail sales
Up 4% year on year, according to Circana retail tracking.
Source: Circana · Feb 2026 ↗A NEW MARKET. A MORE AMBITIOUS CONVERSATION.
Why make the United States your next chapter?
Connect beauty product and manufacturing expertise with US consumers, channels and professional applications.
A MARKET WORTH UNDERSTANDINGA market worth exploring.
A market worth exploring.
Facts worth understanding.
Understand the consumer market and local community behind your US exhibition strategy.
US mass beauty retail sales
Up 5% year on year across the tracked mass retail market.
Source: Circana · Feb 2026 ↗US residents identifying as Chinese
Includes Chinese alone or in combination. See the source for definitions.
Source: Pew · May 2025 ↗Sales use the source’s retail-tracking coverage. Population uses the 2023 ACS estimate published by the US Census Bureau and cited by Pew. These figures describe market context, not event attendance, purchasing budgets or exhibition returns.
THREE WAYS TO CONNECTStart with a connection.
Start with a connection.
Think beyond one audience.
Chinese American communities offer a connection point. Product value and channel fit remain central to longer-term growth.
Chinese American beauty businesses
Businesses familiar with language and culture offer a starting point for local insight. Explore product fit with salons, spas, nail and lash businesses, specialty retail and community e-commerce.
US professional channels
Focus on training, experience, consumables, support and supply planning to understand how products and equipment fit a professional business.
Diverse consumers & retail
Explore assortments and brand communication for different skin tones, hair types, routines and budgets. Make product value understandable to a wider audience.
FROM CAPABILITY TO COLLABORATIONCHINA’S CAPABILITY. YOUR COMPETITIVE STORY.What you do well
What you do well
deserves to be seen.
Product development, equipment, formulation, OEM/ODM and packaging are capabilities businesses can bring to an international audience. A prepared showcase turns capability into a practical partnership conversation.
Put your strengths into specifications, samples and demonstrations, then explain supply and support. Help buyers move from seeing a product to understanding your business.
Explore the exhibitor pathwayAN INDUSTRIAL FOUNDATIONManufacturing capability.
Manufacturing capability.
A foundation to build on.
China’s National Bureau of Statistics reports manufacturing value added of RMB 34.7 trillion in 2025, ranking first globally for 16 consecutive years.
Read the source ↗Make the broader story specific to your business.
This is broader manufacturing context, not beauty-sector data. Buyers need verifiable information about your development, production, quality, delivery and service. Build trust with evidence specific to your business.
- Show product capability through samples and specifications
- Explain equipment value through demonstrations and routines
- Explain partnership capability through supply and support information
YOUR NEXT BEAUTY BUSINESS CONVERSATION
Bring your next beauty business idea to life.
Show what your business can offer. Discover what your next partner needs.