Use swatches and a clear shade structure to support buyers serving varied complexions and makeup preferences.
- Product scope
- Foundation, concealer, setting products, blush, eyeshadow, eyeliner, mascara, lipstick and gloss.
- Relevant buyers
- Beauty chains and independent retailers, makeup brands, artist channels and e-commerce buyers.
- Presentation priorities
- Arrange products by undertone, finish and application step. Prepare hygienic swatching tools, shade cards, packaging samples and English descriptions.
Make the discussion specific
How should an opening shade assortment be selected? Discuss shade development, replenishment, packaging, range minimums and swatch samples.