Explain whom you help in one sentence
For example: care products and replenishment for US salons, or formulation, packaging and production development for independent brands. Begin with the customer and business value to make the next question easy.
Choose products that demonstrate capability
Select three to five hero products linked to specific uses and partnerships. Brands show experience and specifications; equipment businesses show operation and support; manufacturers show samples, materials, development processes and verifiable production information.
Discuss supply conditions early
Outline minimum orders, sampling costs, development timelines, delivery arrangements, payment discussion points and follow-up ownership. Equipment suppliers should cover accessories, training, repairs and support. Clearly identify confirmed and open terms.
Plan zones for discovery, experience and conversation
At the entrance, make the brand and hero products easy to understand. Use displays or demonstrations for discovery, and a conversation area for needs and next steps. Even in a small booth, give these actions a clear order.
Coordinate the team around one checklist
Group preparation into brand materials, samples, booth requirements, team roles and follow-up. Track responsible people, open questions and completed materials together. Finalize logistics, setup and venue access after official rules are published.
