Start with the need, then the market
US beauty spans retail and professional channels. Brands, equipment suppliers and manufacturers serve different customers. Define who uses the product, which need it addresses and who buys it before setting exhibition priorities.
Understand Chinese American business communities
Language, cultural familiarity and product knowledge can support an initial conversation. Chinese American salons, distributors, online businesses and community commerce are worth researching as channels. Population does not measure your addressable professional buyers.
Explore varied audiences on their own terms
Complexions, hair types, routines and price preferences vary within and across communities. Present choices in shades, formulas, sizes, tools and packaging so US buyers can discuss fit for their particular customers.
Five questions your buyer materials should answer
Who is the product for? What are the hero products? Which specifications and samples are available? What supply information can you provide? Who handles the next conversation? Answer these in a one-page English brief and use the catalog for detail.
Record a conversation as an actionable next step
For example, a retail buyer is interested in a skincare range. Record the channel and audience, three products of interest, requested specifications and samples, and the agreed next conversation. Provide relevant materials before moving into partnership terms.
