Booth requirement brief
- Brand and hero-product introduction
- Display, experience, reception and meeting requirements
- Power, storage, connectivity and demonstration needs
A THOUGHTFUL EXHIBITOR EXPERIENCE
Prepare a more complete US exhibition presentation.
Prepare English materials, samples, equipment demonstrations, commercial terms and follow-up.
PREPARE THE COMPLETE EXPERIENCEMake the details
Make the details
work for your brand.
An effective booth needs more than good design. Product information, team preparation, the visitor experience and follow-up should tell a consistent brand story.
View the preparation checklistEXHIBITOR SUPPORT AREAS
Six preparation priorities
Planning support areas are outlined below. Final service scope and rules are to be announced.
01
US channels & presentation planning
Choose hero products and display needs for target retail, salon, distribution or brand-development buyers.
02
English materials
Prepare an English one-page brief, catalog, specifications, order conditions and follow-up contact.
03
Samples & demonstrations
Prepare product samples, equipment and accessory demonstrations, or manufacturing and development samples.
04
Team readiness
Rehearse English introductions and buyer questions. Assign commercial, technical and follow-up roles.
05
Products & logistics
Review shipping, venue access and display requirements once official rules are available.
06
Business follow-up
Organize contacts by partnership needs and provide relevant follow-up information.
A CLEAR PATH FROM DISCOVERY TO CONVERSATION
Signage, displays and reception with a clear purpose.
Keep positioning and presentation priorities consistent from sector signage to product introductions, so visitors can find relevant products and questions.
Find the right setting for a new product
Clear sector signage and focused displays help buyers understand a category and decide what to explore.
Explore products & participation
Start a professional visit with a purpose
Prepare product interests, equipment needs and purchasing questions so your visit serves a clear partnership purpose.
Explore products & participationTURN PLANNING INTO MATERIALS
Three briefs that make planning concrete.
Buyer conversation pack
- One-page English introduction and product catalog
- Specifications, sample assortment and supply information
- Contacts, partnership questions and follow-up notes
On-site preparation sheet
- Team roles and demonstration routines
- Material quantities, replenishment and on-site contacts
- Shipping, setup and breakdown checks after rules are published
YOUR NEXT BEAUTY BUSINESS CONVERSATION
Bring your next beauty business idea to life.
Show what your business can offer. Discover what your next partner needs.