参展筹备手册 / Exhibitor preparation guide

1. 品牌与商业目标 / Brand & business priorities

现在就可以开始 / Start now

□ 确定两个最重要的参展目标 / Define your two most important exhibition goals
□ 选择主推产品与目标渠道 / Choose hero products and target channels
□ 完成一页英文品牌介绍 / Prepare a one-page English brand introduction
□ 整理产品规格、供货能力与合作问题 / Organize specifications, supply information and partnership questions

2. 展位与产品呈现 / Booth & product presentation

方案沟通阶段 / Planning discussions

□ 选择标准、品牌体验或定制展示方向 / Choose an essential, signature or bespoke direction
□ 规划产品陈列、演示与洽谈动线 / Plan display, demonstration and meeting flow
□ 统计样品、宣传资料与展示工具数量 / List sample, material and display-tool quantities
□ 列出电源、储藏、网络等需求供后续确认 / List power, storage and connectivity needs for confirmation

3. 团队与买家沟通 / Team & buyer conversations

展前准备 / Pre-show preparation

□ 明确接待、演示和洽谈分工 / Assign reception, demonstration and meeting roles
□ 统一产品与合作条件的英文表达 / Align English product and partnership talking points
□ 准备买家需求记录表与后续联系人 / Prepare buyer-needs notes and follow-up contacts
□ 排练一分钟品牌介绍与重点产品演示 / Rehearse a one-minute introduction and product demonstration

4. 正式信息确认后 / After official confirmation

等待官方资料 / Await official information

□ 核对正式展期、场馆与入场规则 / Check confirmed dates, venue and admission rules
□ 核对展位报价、合同、配置与搭建要求 / Review booth fees, contracts, inclusions and setup requirements
□ 确认样品运输、收货、进出场安排 / Confirm shipping, receiving and setup/breakdown arrangements
□ 安排交通、住宿与团队现场排班 / Arrange travel, accommodation and team staffing

5. 展后商业跟进 / Post-show follow-up

提前建立流程 / Prepare the process early

□ 按合作方向整理交流记录 / Organize notes by partnership direction
□ 明确需要提供的样品与补充资料 / List required samples and additional materials
□ 约定下一次沟通并指定负责人 / Agree on the next conversation and responsible person
□ 复盘参展目标、买家反馈与后续行动 / Review goals, buyer feedback and next actions

筹备参考资料，不构成参展、入场或服务确认。费用、合同与正式规则以最终公布为准。
Planning reference only. This does not confirm exhibiting, admission or services. Final fees, contracts and official rules take precedence.